The Transaction
The acquisition closed on 8 December 2024 and expanded TERMINAL X into professional makeup and cosmetics. The business includes the ADAH brand, a makeup school, e-commerce and wholesale operations. The buyer paid NIS 8 million at closing, with further consideration contingent on performance.
Our Role
Ron Gutman led deal structuring and negotiations through closing. The documents addressed the founders’ continuing roles, governance and the earn-out. Yoav Hertman assisted with due diligence and advised on litigation issues identified during the review.