Business reputation protection

Ortech: A Live Televised Correction and Apology in Under 24 Hours

Yoav Hertman represented Ortech Defence Systems following a misleading broadcast on Reshet 13’s morning programme, HaOlam HaBoker. An urgent demand secured a correction and apology at the opening of the following morning’s programme, clarifying that the company had no connection to the matter reported.

The Urgent Response

Yoav Hertman issued an urgent demand to Reshet 13 for a correction, clarification and apology after Ortech’s name and footage of its products appeared in a misleading item on HaOlam HaBoker.

A Correction and Apology in Under 24 Hours

At the opening of the following morning’s programme, less than 24 hours after the demand was sent, the broadcaster aired a live correction and apology. It clarified that Ortech had no connection to the matter reported and that its name and footage of its products had been included in error.