The Ownership Dispute
In the insolvency proceedings concerning the company operating Icon Israel, the trustee asserted that the brand’s Instagram, TikTok, YouTube and Facebook accounts were company assets. The firm represented Fishler in opposing that position, relying on the creation of the accounts before incorporation (Insolvency Case 75557-11-25, Tel Aviv District Court).
Securing the Rights
A court-approved settlement transferred all of the company’s rights in the accounts to Fishler. A subsequent court order under section 34A of the Sale Law confirmed transfer free of charges, attachments and other rights in the assets. The sale of Icon Israel’s digital assets to Buzz Code Digital Media was later reported in the press.